Dear Event Coordinator,
While browsing the Seraphim website I found the FROST event gallery . One particular item caught my eye so I thought I would spend a leisurely 15 minutes or so while I had my morning coffee, indulging in a spot of shopping.
I arrived at the Frost Event, which I had actually popped into quickly back in December when it opened. Fortunately that earlier time, I spotted what I wanted right at the TP point. Not so fortunate this time, however.
I particularly wanted to get the Lapointe & BastChild Designs knee socks, which I knew would go with a blog post I have been planning. So off I went, duly arrived, and looked for the teleport board. Where was it? With 168 stores, surely there would be an easier way to shop? I tried in vain to find a TP board, a map – anything to help guide me through this mass of store booths.
Once upon a time, not that long ago, a TP board was pretty much standard fare for any major event. Or a Map. This was often handed out with an info pack on arrival, to ensure that shoppers actually ENJOYED their time at the event, and might even return. Not so this event.
What to do? Aimlessly, I wandered up and down streets, searching for the elusive store and socks. Laglaglaglaglag. A crash or two. Where, oh where were these socks? Where was the Lapointe & BastChild Designs booth?
I did an entire circuit of the event just once and did not find the store booth that I wanted. Now, I understand the logic in not supplying either a TP facility or a map – if you did this, then some potential customers would go directly to the store for which they were searching, and bypass others. We can’t have this – we must ensure that all shoppers go through the tortuous experience of a fruitless search. It may pay you to consider your customers though – the buyers of products – when you set up your next event. Because I for one will avoid these style of events.
The result of my trip to FROST were:
1. No purchase of socks – creator misses out on sale
2. No purchase of socks – creator misses out on possible future sales
3. Cranky customer who will avoid this event in the future
4. Cranky customer who writes a cranky blog post
I hope you will take this into consideration for your eventing future, but I really have serious doubts on that score.
A Cross Could-Have-Been Customer.
And for readers of this post, here is a lovely serene scene where I relax and forget about things that make me cross.